Our Services
From Bean to Brand — Empowering You to Build with Purpose. At Martin Kabaki, we provide a full suite of services tailored to help entrepreneurs and businesses launch, grow, and elevate successful coffee brands—built on integrity, quality, and global potential.
Brand Development
Every successful coffee brand begins with a clear, compelling identity. We help you discover your brand’s voice, purpose, and story—then bring it to life. Our brand development service includes everything from business naming and core messaging to target audience strategy, mission/vision alignment, and brand personality creation. Through workshops and one-on-one strategy sessions, we help shape a brand foundation that’s rooted in authenticity and ready for long-term growth. Whether you want to be seen as a luxury boutique label or a purpose-driven movement, we ensure your brand speaks with clarity and confidence.
Packaging Design
Your coffee packaging is more than a container—it’s your silent salesperson. Our design team collaborates with you to create packaging that not only reflects your unique brand identity but also stands out on store shelves and digital marketplaces. We design for beauty, function, and compliance—offering concepts that align with global food regulations while being highly marketable. We also provide guidance on packaging materials, sustainable options, label content, and overall customer experience. Whether it’s stand-up pouches, cartons, or custom retail boxes—we’ll make sure it feels premium, purposeful, and memorable.
Sourcing & Logistics
We manage the entire backend of your coffee business—from sourcing exceptional beans to global delivery. Through trusted relationships with smallholder farmers in Kenya and across East Africa, we provide access to traceable, high-quality specialty coffee—including rare lots and anaerobically fermented coffees prized for their complexity and character. Our logistics support includes everything from origin quality control and cupping reports to customs clearance, warehousing, and final-mile fulfillment. We simplify the complicated side of coffee so you can focus on growth, branding, and customer satisfaction—knowing your supply chain is secure and sustainable.
Marketing Support
In today’s market, branding and sourcing alone aren’t enough—you need a marketing engine to attract customers, build loyalty, and scale consistently. We offer marketing consultation and hands-on support to help you navigate everything from digital strategy and social media planning to retail partnerships, product launches, and brand activations. We tailor marketing solutions to your unique goals, providing templates, playbooks, and campaign ideas that work across platforms. Whether you’re preparing for a brand launch or re-positioning your business for global growth, we’ll help you show up with clarity, creativity, and credibility.
E-Commerce Website Build-Out
Need a store that looks as good as your coffee tastes? My design team will craft a conversion-ready e-commerce site that captures your brand story, showcases each roast with rich imagery, and makes it effortless for customers to subscribe, reorder, or leave reviews. Mobile-first layouts, secure payments, inventory integrations, and SEO fundamentals are baked in—so you launch with a storefront that’s fast, beautiful, and primed to scale.
Take a look at two of our recent coffee industry projects: cafenairobi.com and javabooch.com. These sites showcase our commitment to creating digital experiences that don’t just look beautiful—they drive real business results. When you work with us, you’re not just getting another web designer. You’re partnering with a team that invests in your vision as deeply as we do our own projects. Every pixel, every interaction, every line of code is crafted with the same care and attention we’d demand for our own business. Ready to see what we can create together?
Signature Roast & Blend Creation
After fifteen years behind the roaster, I know exactly which flavor profiles turn curious shoppers into lifelong fans. Together we cup single origins and layered blends until you own a portfolio—light, medium, dark, espresso, Half-Caff, and Swiss-Water® Decaf—that covers every palate. Each recipe is dialed in for consistency and annotated with tasting notes you can brag about on your bags and product pages.
GS1 Barcode Acquisition & Registration
Navigating the world of product identification can be confusing, but we make the process straightforward from start to finish. First, we analyze your product line and forecasted SKU expansion to determine the optimal GS1 company prefix and UPC/EAN quantity you’ll need for future growth. Next, we handle the paperwork and online GS1 submissions, ensuring your brand details are correctly captured and verified. Once your barcodes are assigned, our design team embeds the scannable symbols into your packaging mock-ups, tests readability at retail resolutions, and supplies compliance reports so distributors and marketplaces accept them immediately.
Retail & Marketplace Launch
Once your online sales are humming, we’ll kick open bigger doors. I’ll help you access and configure barcodes for all your different coffee SKUs. I’ll help you set up your Amazon Brand Registry, optimize your listings for optimum algorithm performance, and prepare the sell-sheets, case packs, and category-review pitch that buyers at Publix, Whole Foods, HEB, Sprouts, Kroger, etc, and regional grocers want to see. The result: shelf space, national reach, and wholesale revenue without the guesswork. I will even share with you the exact presentation that I used to get my coffee into over 1,000 Publix stores!
Paid Social Advertising Mastery
Stop boosting random posts. I’ll show you how to build laser-targeted Facebook and Instagram campaigns that turn scrolls into clicks and clicks into customers. From pixel installation and look-alike audiences to creative testing and ROAS tracking, you’ll learn a proven framework that squeezes every cent of ad spend for maximum impact—and grows your email list while it’s at it.
Farmers’ Market Activation Kit
Prefer face-to-face selling? I will coach you how to set up an inviting booth, brewing samples that wow, and telling your origin story in a way that sparks instant purchases. You’ll get a packing checklist, signage templates, square-up POS tips, and proven conversation starters that convert passer-by sippers into online subscribers—so every Saturday market fuels weekday revenue.
Understanding Distribution and Profit Margin Calculations
Navigating the labyrinth of national and regional distributors can make or break a young coffee brand. I demystify the entire process—explaining how giants such as KeHE and UNFI qualify new products, what their slotting fees and freight programs really cost, and how independent regional distributors structure payment terms. I will help you build a realistic pricing ladder, plug in all hidden deductions, and calculate true landed COGS so your margins stay healthy at every step. By the end of our sessions you’ll know exactly which distributor tier fits your growth stage, what concessions are negotiable, and how to protect your bottom line as you scale.
Beyond Amazon E-Commerce Expansion
Yes, Amazon is the 800-lb gorilla of online retail—but it shouldn’t be the only beast in your jungle. I will introduce you to a curated roster of alternative platforms and niche coffee subscription boxes—showing you how each one’s fee structure, audience, and fulfillment model differ. You’ll learn when to list single SKUs versus bulk cartons, how to optimize keywords for specialty-food search engines, and how to synchronize inventory across multiple channels without drowning in logistics. The result is a diversified online presence that widens your reach, shields you from algorithm shocks, and opens new bulk-sale revenue streams you may never have considered.
Strategic Food Broker Matchmaking
A well-connected food broker can unlock entire regions, but the wrong one can drain cash and momentum. Drawing on years of collaborating with brokerage houses from the Pacific Northwest to the Southeast, I help you pinpoint partners who already have the buyer relationships you need—whether that’s natural-food independents in California or high-velocity supermarket chains in the Midwest. We’ll assess each broker’s category focus, commission structures, and past performance, then negotiate a contract that aligns incentives and preserves your brand equity. With the right broker in your corner, your coffee gets onto shelves faster, with stronger promotional support and higher sales velocity.
Turnkey Coffee Shop Launch & Operations
Dreaming of opening your own coffee shop but feeling overwhelmed? Leverage my nine years of running my own brick-and-mortar café to shortcut the sharp learning curve. My coffee shop in St. Augustine, FL even had a high-volume drive-through window. I know the ins and outs. I will handle everything for you: designing a floor-plan flow that maximizes ticket speed, bar-layout ergonomics for flawless espresso execution, sourcing show-stopping pastries that boost average order value, and configuring best-in-class POS and inventory software so you see real-time margins at a glance. From barista training and sourcing the industry’s finest coffee brewing equipment to health-code compliance and grand-opening marketing, I deliver a fully operational, profit-ready coffee shop—so you can turn the lights on, pull perfect shots, and greet your first customers with confidence.
