Frequently Asked Questions
What kind of clients do you typically work with?
I work with passionate coffee professionals—farmers, entrepreneurs, cafe owners—who want to grow meaningful brands and connect deeply with customers.
How does the brand development process work with you?
We start with a discovery session to define your vision, target market, and unique voice. Then we build your identity—from name and logo to packaging, storytelling, and launch strategy.
Do you work with coffee farmers?
Yes. I offer consulting and training to help farmers produce higher-quality beans using methods like anaerobic fermentation to boost value and traceability.
What happens during a consultation call?
We discuss your goals, review your brand, and create a tailored roadmap. Whether it’s 1 hour or 6 months, it’s focused on clarity, execution, and results.
What are your rates for coaching or brand consulting?
Pricing depends on your goals and timeline. Book a free discovery call so I can give you a quote based on the scope of your needs.
What’s the first thing I need to build a coffee brand?
Start with purpose. Why are you doing this? We build your brand on your values, story, and the emotional connection you want customers to have with your coffee.
How important is packaging in coffee branding?
Packaging is everything. It’s your first impression. Great design grabs attention, tells your story, and invites customers to pay a premium for what’s inside.
How do you help brands feel less generic?
I help you discover what makes your brand special—your origin, process, or passion—and turn that into a distinctive identity and voice that customers trust.
Should I tell my personal story or focus on the coffee’s origin?
Both! I help you blend personal narrative and origin story into a single, authentic voice that connects emotionally and builds credibility.
What do buyers in supermarkets look for?
Buyers want shelf appeal, clear value propositions (e.g. process, origin), and a reliable supply chain. I help you craft the story and the pitch to get you retail-ready.
Do I need a distributor to get into stores?
Not initially. You can approach local retailers directly. Later, we can develop a strategy to scale through distributors as demand grows.
Can you help me sell coffee on Amazon?
Yes. I walk you through Amazon seller setup, listings, photography, shipping, and reviews to build your online coffee presence successfully.
Why do so many new coffee brands fail in retail?
They often have weak branding and lack a unique story. I help you avoid those traps by clarifying your brand purpose and building strong visual and verbal identity.
Do I really need a professional website?
Absolutely. Your website is your brand’s digital storefront. It gives you control, boosts trust, and increases sales with better storytelling and design.
What features should a coffee e-commerce site have?
Strong visuals, simple checkout, origin transparency, subscriptions, brewing guides, and testimonials. I help you build all of it.
What social content performs well for coffee brands?
Behind-the-scenes, process clips, farmer features, brewing reels, packaging reveals, and customer reactions. It’s about story and connection, not just ads.
How can I improve conversions on my website?
Trust triggers like reviews, fast checkout, clear benefits, and beautiful design. I audit and upgrade your UX to convert more visitors into buyers.
What does your social media strategy include?
We define your brand voice, visual style, content calendar, and platform focus. I show you how to attract the right audience organically and through ads.
Should I start a blog for my coffee brand?
If you want to rank on Google and build authority, yes. I help you write helpful, shareable blog posts that educate, build trust, and drive SEO traffic.
How long before I see results?
Some efforts (ads, influencer collabs) pay off fast. Others (branding, SEO, product-market fit) take months. I help you balance short-term wins and long-term growth.
